The four iPhone 12 models made up 61% of the total iPhone sales in the US during the three month period ending in March, according to data by Consumer Intelligence Research Partners.
The quartet is lead by the vanilla iPhone 12 as is the norm of Apple. The iPhone 11 dominated in March last year, making up a third of sales (it was as best seller even before that). Its predecessor, the iPhone XR, was once king of the hill as well. But we’ll get back to the 11.
Moving on to the other members of the 12-series, the 12 Pro Max comes in second, then it’s the 12 Pro and, finally, the unpopular 12 mini. The petite iPhone has struggled to find an audience and it has the smallest market share of any of the current models.
Smaller than even the iPhone SE (2020), whose share also shrank since December. It’s interesting to note that the iPhone XR, which costs about the same as the SE, but has a larger screen and battery actually regained some lost market share this last quarter.
But the iPhone 11 bounced back in an even more impressive fashion. After the initial rush of sales of the 12-series, the phone reasserted its popularity and alone makes up 24% of iPhone sales in the January-March period.
As sales shifted away from the hot, new iPhone 12 models to the better-priced older models, the average selling price fell. In the US it was $873 at the end of December and was $847 at the end of March.