Like all companies of its stature, Tesla is used to filing new brands. However, his last operation is quite surprising. The manufacturer has just registered a trademark for what appears to be a catering service.
In 2017, Elon Musk and other executives of the company had already brought up this idea. At the time, technical director JB Straubel detailed the company’s ambitions to transform charging stations into real rest areas, adding the possibility of lunch while the car also regains its strength.
According to the May 27 filing with the United States Patent and Trademark Office, Tesla has filed three new trademarks in the categories “Food services, pop-up food services, self-service food services, and take-out food services”. At the moment, this request is pending review. A lawyer is expected to look into the case around the end of August.
A very good idea
If you’ve ever had the opportunity to have to wait near one of Tesla’s charging stations, you understand the value of such a device to buy something to eat or drink. Currently, customers can access hotel restaurants or motorway service shops.
However, as always, Elon Musk went too far. In January 2018, the CEO of Tesla announced that he wanted to install a drive-in old-fashioned with roller skates, in one of the Supercharger of Los Angeles, California.
Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA
– Elon Musk (@elonmusk) January 7, 2018
For the moment, neither Elon Musk’s absurd idea, nor Tesla’s real restoration project has been validated, it will still take some time for the company’s ambitions to have a chance to see the light of day. In addition to having revolutionized the automotive industry, Tesla may become over the years a competitor to the chains of fast food present at the edge of highways.