We went long months without news of the Apple Car, but here is a report from the agency Reuters of the month of December 2020 brought the electric car project to the forefront. Since then, rumors have been linked and contradict each other. Date, technology, production partner… the “Titan” project had not finished confusing us.
Now a new report released by CNBC a source claims Apple is close to signing a deal with Hyundai. The deal, of $ 3.6 billion at stake according to a Korean newspaper, would make the manufacturer a partner of Apple for the production of copies from 2024. What is frequently mentioned concerns production in Georgia at a Kia plant ( the brand belongs to Hyundai) for a rate of 100,000 copies per year.
The timing and the business deal between Apple and an automaker are still subjects of potential change – Apple is reportedly negotiating with other manufacturers as well, and the 2024 launch date should be taken with a grain of salt. We will therefore not dwell on it any further. In contrast, the source of CNBC tells us more about the design the Apple Car could adopt.
A 100% autonomous car? The risky, but strategic bet
According to their information, Apple’s first electric car is also autonomous. This means that its development would be entirely thought out with the aim of being able to move around without a driver from its launch and natively, without an update to come within three years, generating a financial contribution (cc Tesla). “They will be autonomous electric vehicles designed to operate without a driver” says the source of CNBC.
The bet is risky because it is very ambitious: if Apple sticks to its schedule, then the car would be available in less than four years, with the possibility of evolving in 100% autonomous mode. To get the technology to develop in time, it is said that the Apple Car would be geared towards use “On the last mile. This could mean that Apple cars, at least initially, could focus on package delivery operations and companies integrating robotaxis ”.
This use makes a lot of sense. It would offer Apple the possibility of limiting the demand for the vehicle at the start and thus being able to meet its production schedule. What is more, robotaxis could become very profitable if the lifespan of the batteries and the vehicle in general can easily exceed one million kilometers.