The shortage of microprocessors tech like the automobile has won over, and car makers have to deal with significant inventory backlogs. At the beginning of June, Ford had to take a drastic measure in a delicate context. His customers are not enthusiastic about the waiting time to receive a new car ordered and look to the competition.
To fight against this, a bonus of 1000 dollars in cash has been decided for each customer who will choose to place an order and take the trouble to wait several weeks (or even several months) to receive their new vehicle. The amount was published in pairs, and valid until July 6 next.
All customers who order this month will be affected. But Ford goes even further by offering the bonus retroactively. This will apply to all customers who have already ordered since 1er last april. The Mustang Mach-E and the new Bronco are excluded from the bonus.
Closure of factories
The news only concerns American concessions, but the shortage is indeed affecting the global auto industry. Ford had had to idle its plant in Kansas City, when General Motors even made the decision to completely shut down five production lines around the world.
“Our supply chain organization continues to make progress in working with our supply base to mitigate the short-term impacts of the semiconductor situation.” General Motors said at the end of May.
Ford is therefore not the only manufacturer concerned of course, but the situation becomes difficult when it is unable to stock up on stock for its dealerships, and to be able to offer shortened ordering times.
Recently, the CEOs of Intel and IBM raised the subject of the shortage with far from optimistic forecasts. The situation could go on for years to come as the demand for these microprocessors increases exponentially.
“There is a big time lag between developing a technology, building a manufacturing plant and releasing chips. Frankly, it will be a few years before we have enough additional capacity to alleviate all aspects of the chip shortage ”exclaimed Jim Whitehurst (IBM).
In Europe, Brussels recently defended its intention to move away from dependence on American and Asian suppliers. To do this, a ten-year project has been launched. It aims to invest enough to reach the 30% share of microprocessors used in the European Union produced on the continent.