If you hadn’t figured it out yet, Elon Musk never does like everyone else. As a reminder, in December 2017, as part of one of his many companies, in this case The Boring Company, Elon Musk had promised his fans to produce flamethrowers. To do this, the CEO had put his fanbase to work.
If a stock of 50,000 caps flocked with The Boring Company logo were to be sold, the production of flamethrowers could begin. In all, this crazy project that starts from a simple joke will receive 20,000 orders for flamethrowers.
In the same vein, Elon Musk decided in 2018 to give an April Fool’s joke to the detractors of his car brand: Tesla.
Elon was found passed out against a Tesla Model 3, surrounded by “Teslaquilla” bottles, the tracks of dried tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what’s the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
– Elon Musk (@elonmusk) April 1, 2018
On Twitter, his favorite social network, Musk posted an image accompanied by a description that speaks of him in the third person, explaining that the company was going bankrupt and that he was found leaning against a Tesla Model 3 surrounded by bottles of “Teslaquila”. An unknown drink which still has a fairly familiar name.
Following this provocation towards his detractors, Elon Musk does not intend to stop there with this famous “Teslaquila”. Faced with the success of this joke, he decides to register the mark in the commercial register.
Available on the Tesla shop!
Since then, dead calm, Elon Musk has never returned to this affair. At least until today. The Tesla company has just presented its own tequila which no longer bears the name Teslaquila, but Tesla Tequila. The bottle is now available on the automaker’s website and costs $ 250. Tesla confirms that it has already registered its first orders.
Although Tesla is not specifically targeting tequila lovers with this slightly crazy project, the brand does everything by offering a very neat description of its product: “Introducing Tesla Tequila, an exclusive, premium añejo tequila made from 100% agave, made in small batches from sustainably sourced mountain and lowland agaves. Aged for 15 months in French oak barrels and in a hand-blown glass bottle, Tesla Tequila presents a nose of dried fruits and light vanilla with a balanced finish of cinnamon and pepper. It is best enjoyed by sipping it. ”
As I told you, Elon Musk is never like everyone else. You just have to look at the bottle. Its lightning shape makes it unique and looks like a real work of art. Not to mention its display which gives it even more importance.