Formerly Ernst & Young et Associés, EY is a financial auditing and consulting firm. EY has just published a study based on 9,000 consumers dispatched in 13 countries: Australia, Canada, China, Germany, India, Italy, Japan, New Zealand, Singapore, South Korea, Sweden, United Kingdom and United States.
This study seeks to identify the relationship to electricity of future car owners, and is part of the Mobility Consumer Index. This year, 41% of participants say they want to opt for an electric car as their next vehicle, against 30% in 2020. While the overall acceptance of electric cars is changing from year to year, this survey allows us to observe the different trends according to the steps.
Some differences depending on the countries consulted
For example, in China 48% of respondents explain that they are considering going electric for their next car. In Italy, more than 63% of people questioned say they want to switch to a plug-in vehicle. In South Korea and Singapore, the answer is the same in 51% and 53% of cases.
However, this opinion does not seem to be the same everywhere. In the other countries surveyed, thermal engines remain privileged. In France, sales of electric cars have increased by 61% compared to the first half of 2020. As we wrote a few weeks ago, the Tesla Model 3 is currently the best-selling electric car in France.
For the countries that seem mostly ready to go electric, one argument comes back to each: the environment. In addition, the study highlights the main concerns of future buyers and the price comes back in most cases.
In this regard, Tesla, which is considered a manufacturer with particularly high prices, seems to be in the midst of a change in strategy and is considering launching a vehicle at $ 25,000. Before that, Elon Musk and his teams had thought about making the Model 3 more accessible in France by relying on aids and other bonuses.