The video game industry has not always given an exemplary image in recent years. We regularly learn that companies impose difficult working conditions on their teams, especially in the last stages of development called crunch. We have also learned of numerous cases concerning cases of harassment and assaults within certain large studios.
Far from being anecdotal, these issues are on the contrary essential in the eyes of the players if we are to believe the survey carried out by the consulting firm Accenture. Analysts polled 4,000 people in China, Japan, the United States and the United Kingdom. These four countries alone account for 47% of gamers and 64% of global spending on video games.
The social aspect of video games is widely welcomed
The finding is very clear here: 66% of respondents said they were more inclined to play games developed by socially responsible companies, while 26% adopted a neutral position on the subject.
Overall, gamers praise the social aspect of gaming, and 84% of respondents believe they are able to connect with more people of similar interests through games.
Gamers themselves are not always exemplary and this is one of the other lessons of this survey. For example, 44% of those surveyed said that video games “provide a safe outlet for making insulting or provocative comments online. “
As a reminder, some companies in the sector have realized that their social responsibility matters in terms of image. Moreover, Microsoft, Stadia, or even Twitch created in 2019 with 22 other companies the alliance Play for the Planet. They undertake to encourage their players to adopt good practices to fight against climate change. And to walk the talk, companies are trying to limit their environmental footprint.