Google has decided to offer a small piece of technology developed by Fossil for its connected watches. The watchmaker sells for $ 40 million of intellectual property to the search engine: part of the research and development team of the company will join the ranks of Google. Fossil does not bazarde all its patents and all its technology: the company keeps " more than 200 members of (his) R & D team Which will continue to " innovate and develop products On his behalf.
In difficulty for several years, Fossil has thrown itself headlong into the market connected watches, which make up part of the catalog of 14 brands owned by the group, some licensed. There are big names like Skagen, Kors and Emporio Armani, Diesel, Kate Spade, Adidas, Burberry, Karl Lagerfeld, DKNY, Marc Jacobs, etc. Also remember that Fossil bought Misfit, the manufacturer of activity trackers and connected watches.
From what one understands of the press release, Fossil does not change its will to settle permanently on this growing segment (read: Fossil puts the gas towards the connected watches).
Hard to say what all this gray matter will serve at Google, which is obviously the main promoter of Wear OS. It is also intended to launch his own Pixel connected watch. But the technology developed by Fossil that is now in the hands of Google could also be used to improve the platform as a whole.