Since its launch in late 2018, the Epic Games Store has grown far from negligible. Admittedly, the publisher of Fortnite is not ready to catch up with its rival Steam, but it is now very well installed in the video game landscape. This success is mainly due to a strong marketing argument. Since its inception, the platform has indeed offered one free game per week, and even one per day for the holiday season.
The cost of this strategy might at first glance seem astronomical. Thus, according to the figures of The Verge, more than 749 million digital copies have already been offered since the launch of this operation, and by referring to the prices, the theoretical cost would therefore be 17.5 billion dollars!
Fortnite’s success allows investors to invest in the Epic Games Store
That’s right! And it has proven to be a fantastic success in reaching gamers with great games and a fantastic investment into growing the business! https://t.co/MN8OjM5FEP pic.twitter.com/Yl0LmCZjKB
– Tim Sweeney (@TimSweeneyEpic) April 10, 2021
However, Epic has never spent such an amount. As part of the lawsuit between him and Apple, the company had to provide certain information. It appears that the company spent only $ 330 million in these operations in 2020. This difference was explained by the boss of Epic Games in a thread posted on Twitter on April 10: ” Our gifts are negotiated with the developers and we pay them an agreed amount “. Clearly, the amount spent does not depend at all on the number of downloads.
Be that as it may, the amounts allocated remain significant but the manager is far from regretting his choice. He explains as follows: “ The Epic Games Store has turned out to be a fantastic success. We have reached the players with great games and it is a successful investment to grow the business “.
In detail, the company boasts rapid growth and more than 700 million sales made on its store. As our colleagues point out, Epic can afford not to balk at the expense thanks to the success of its game Fortnite which has generated more than $ 700 million in revenue from the App Store alone in two years.