Apple revealed during a conference call with investors that it has crossed the symbolic threshold of 1 billion iPhones for a total of 1.65 billion active Apple devices (iPad, iPod and Macs included). This means that the bulk of iPhones that have never been sold are still in active use around the world. Apple is also chaining sales records boosted by the iPhone 12 and the effects of the pandemic on the sector.
Apple connects the good numbers. During a conference call with investors, Tim Cook revealed that” there are now more than a billion active iPhones in the world. We are talking here about devices activated and used, and not simply devices sold or still in circulation. Apple considers a device to be active when it has been in use and has contacted an Apple service within the last 90 days. Apple reportedly sold its 1.9 billionth iPhone at the end of 2020 since the launch of the range according to analysts.
Which means that most iPhones sold since 2007 are still actively used. This announcement concludes an exceptional quarter for the firm. The turnover exploded, driven by iPhone sales to reach $ 65 billion – never seen before – in the last quarter of 2020. Apple has benefited from a exceptional upgrade cycle – many customers have taken advantage of the iPhone 12 to change their smartphone. Tim Cook also revealed that a record number of FaceTime calls were made on Christmas Eve 2020, likely in part because of the pandemic. Apple is a special case.
The firm treats the longevity of these products like any of its competitors. The devices are now supported for major and security updates for 6 years – and of course it will continue to work beyond that period, even if that means a more limited user experience, such as some apps that have become obsolete or which become unavailable for the device on the App Store. If this business model works, it is because Apple has since diversified widely and achieves a growing portion of its turnover through services like Apple One, or sales from its App Store application store.
Source: The Verge