Advertising has invaded our screens for several long years now. On television of course, but also on our favorite websites, before (and during) content on YouTube, before a video on Facebook or Twitter … Advertising is everywhere, and some have been working for a few months on a solution to integrate advertising… in our video games!

Advertising soon in video games?

The integration of advertising in a video game is not in itself unprecedented. Indeed, only a few months ago, the NBA 2K game demonstrated the integration of advertising between two loading screens, just like the UFC 3 Ultimate Team game. Tests carried out by the various editors, which were obviously received very coldly by the players …

Not enough to demotivate advertisers, however, since according to various sources, the technology is developed, and advertising is therefore ready to integrate many games. Ads that could have a side “playful“, Since watching an advertising spot could for example unlock certain rewards for the player.

A boon for advertisers, who could therefore take advantage of a very targeted audience, for example to highlight another game from the same publisher, or a derivative product likely to titillate the player’s wallet. The whole thing, always with this small reward to the key when one sees the advertisement until the end. On the home side PlayerWON, a company specializing in the field, it is indicated that it will be possible to “launch advertising during a game in a dozen games by the end of 2021“.

Remember that some games already include product placements (more or less subtle), but that we are talking about here of “true“Advertising videos, able to reach in particular the young public, the very one who would be inclined to spend money”in game“. To note that PlayerWON announces having signed agreements with a certain Electronic Arts. To see now if F1 2021 which arrives in a few days or the next FIFA 22 will inaugurate this new trend …