With over 100 million active players every month, Minecraft is probably the most popular game in the world. So when the Mojang studio announced that it was participating in Operation #TomorrowTogether in partnership with the United Nations Development Program, it did not go unnoticed. The principle is very simple: it is a question of making players aware of barrier gestures and social distancing practices to prevent the spread of COVID-19.
The company also explained this on its blog to better warn its users:
Over the next week, we’ll be dedicating space on our social media to important health tips from the recommendations of the World Health Organization. So if you suddenly come across a climbing plant asking you to wash your hands, don't worry: their schedule hasn't changed permanently. In the game, they want nothing more than to get comfortable with you and keep exploding. But on our pages, and for the moment, they also want to help end the pandemic.
WHO now relies on video games for its communication
As part of this information campaign, the # BLOCKCOVID19 will be used on Twitter, among other things, as a benchmark for anyone who wants to relay these precious tips.
In recent weeks, initiatives are increasing in the video game industry to promote good practices. WHO has joined forces with major players in the gaming world for the #PlayApartTogether campaign (Let's play together on our own Editor's note). The participants undertake to relay the messages of the international organization.
This is a real turnaround for the WHO who concluded in May 2019 that the video game disorder was an illness. An announcement which was much disputed and in particular by the editors who reproached him for a lack of preliminary scientific study.