In the midst of a health crisis linked to COVID-19, sales of electric and hybrid Kia are constantly increasing, despite an overall drop in sales of all models combined.
The brand has indeed recorded a decline of 14.5% on all sales of its vehicles, according to figures published by the European Association of Automobile Manufacturers for the first quarter of 2020. However, electrified models sell for better and better.
In Europe, one in five Kia is electric or hybrid
With more than 21,000 electrified vehicles out of a total of 113,026 Kia sold in the first quarter of 2020, the plug-in and electric hybrid versions represent almost 19% of the brand's total sales in Europe.
In addition, the increase in European sales of its electric and hybrid vehicles in 2020, compared to the first quarter of 2019, is strong, going from 13.4% to 19%.
The success of 100% electric
The e-Niro and e-Soul models alone, equipped with 100% electric motors, alone accounted for 32% of the brand's sales of electric and hybrid vehicles.
Emilio Herrera, Director of Operations for Kia Motors Europe said: " The first three months of 2020 were difficult for the entire industry due to the social distancing and foreclosure measures adopted in many European markets. However, we have seen an increase in sales of Kia's line of hybrid and electric cars – every line of electrified models we sell in Europe has seen sales growth this quarter "