Samsung has a habit of going after Apple in advertisements for its flagship phones, and the company is doing it again. Samsung US has come out with two short TV spots to tell everyone why they should buy the Galaxy S21 Ultra instead of the iPhone 12 Pro Max if they’re looking for the best camera performance, and Samsung has cleverly selected just the right scenarios to pull this off.
‘Your phone upgrade shouldn’t be a downgrade’ is Samsung’s new punchline
The first TV spot compares photos of a cheese sandwich captured by the S21 Ultra and the iPhone 12 Pro Max, and the former offers considerably higher detail thanks to its 108MP resolution and a more vivid image. But it’s the second ad that really shows why there’s no competition here. Samsung’s flagship is able to take an excellent 100x zoom shot of the moon while the iPhone fails miserably as it maxes out at 12x magnification.
To be fair, 12x isn’t enough for any smartphone when it comes to capturing pictures of the moon. But it’s worth mentioning that the iPhone 12 Pro Max is the absolute best of what Apple currently has to offer, so that kind of zoom performance is downright embarrassing in 2020/2021. Of course, we can say the same about the Galaxy Z Fold 2, Samsung’s $2000 foldable that maxes out at 10x zoom, but that’s a discussion for another day.
Check out the two ads below.