This week, Sony announced the latest figures around the PS5 revealing the excellent sales figures, the new number of PS Plus subscribers, but also the number of games sold on PlayStation consoles in 2020. The firm also took the opportunity to take stock of its strategy to keep the course and extend the success of the PS5 so that the latest console from the firm can follow in the footsteps of its big sister (the PS4).
Continue to offer exclusives on PS5
During the meeting to present the latest figures from Sony, Hiroki Totoki, the company’s financial director, confirmed that the company intends to continue its strategy around exclusives. A strategy implemented from the PlayStation 3 and which has largely contributed to the success of the PS4.
We intend to increase the wage bill devoted to development [des jeux] as well as internal costs to the tune of 20 billion yen [env. 150 millions d’euros] in order to strengthen our internal software production.
In order to improve our software offering, we intend to continue to invest in partnerships with external studios in addition to investing aggressively in our internal studios.
As announced last summer, Sony is also considering concluding large partnerships with third-party publishers. According to some reporters, like Imran Khan, the former editor-in-chief of Game Informer and now co-host on Kinda Funny Games, PlayStation is preparing announcements that may shock players and the public at the time of their announcement.
There are things Sony is putting money into that you will be shocked to learn. Things like that to reserve a temporary exclusivity. You’ll be like, ‘Wow, is this a game you choose?’ Not because it’s bad, but because it’s huge.
I’m curious to see where these discussions will lead in the coming months because these are games widely known to be cross-platform that Sony is reserving for a while. I wouldn’t be shocked if they do something crazy like this.
In June 2020, when the PS5 was announced, Sony confirmed that the partnership with Rockstar Games (GTA, Red Dead) has been renewed on PS5. This is already a great collaboration that could give very good things with the arrival of a certain GTA 6.