If you were holding out for Amazon Prime Day, hoping to score a big discount on Apple’s latest, the iPhone 12 series, then sadly you’re out of luck – iPhone 12 deals are a no-show in this year’s sale.

However, that doesn’t mean you can’t get a great price on one of the handsets. While Amazon hasn’t discounted any of the iPhone 12 series, other retailers and carriers are here to save you money. 

Where to look really depends on how you want your device. Are you looking to go unlocked or get a full cell phone plan? If it’s unlocked, going directly through the Apple Store is your best choice and for a full contract, Verizon has the best deals right now.

Of course, while Amazon’s Prime Day sale seems to be lacking for iPhone deals, there are plenty of other great mobile phones featured. The best come from Samsung and we’ve picked out the leading offers below.

Where to buy your iPhone 12 deals in the US:

Unlocked iPhone 12 deals: Apple
Across all four iPhone 12 handsets, if you’re looking to get the device unlocked then going directly through Apple will be the best choice. It usually has the cheapest prices on new devices and it has a great trade-in scheme to knock a few hundred extra dollars off the price.View Deal

Prime Day’s best alternative mobile phone deals:

Samsung Galaxy S21 Ultra 128GB: at Amazon | SIM-free | $1199.98 $899.99
It’s both Samsung’s most powerful handset and our pick for the world’s best smartphone so, it is no surprise that the Samsung Galaxy S21 Ultra can be pretty pricey. Luckily, this Amazon Prime Day knocks 25% off the price, leaving you paying only $899.99 for this super-powered device.
View Deal

Samsung Galaxy S21 128GB: at Amazon | SIM-free | $799.99 $599.99
This year’s Amazon Prime Day sales is offering one of the largest discounts yet on the cheapest of the three Galaxy S21 devices. With this discount, you’ll only pay $599.99. Considering the specs and features that come with this device, that’s a brilliant offer.
View Deal

Samsung Galaxy Note 20 Ultra 128GB: at Amazon | SIM-free | $1299 $949.99
Samsung’s Galaxy Note 20 Ultra was released nearly a full year ago and yet, it remains one of the best phablets on the market. With this Prime Day discount, you can get the 128GB version of the handset for just $949.99. Compared to the original RRP of this device, that’s a $350 saving.
View Deal

What are the iPhone 12 devices like?

iPhone 12
The iPhone 12 is a stunning handset, though we wouldn’t expect anything less from Apple. Whilst it does hark back to the flat edges of the iPhone 5, it’s a welcome revival with the iPhone 12 securing the same punchy display as its superior counterparts. Yes, the iPhone 12 is embedded with the 6.1-inch Super Retina XDR display that you’ll also find on the iPhone 12 Pro and iPhone 12 Pro Max.

Available in black, blue, green, white and PRODUCT(red), the iPhone 12 offers a glossy back and matte edges. On the rear you’ll also find the same dual camera set-up as on the iPhone 11, with a 12MP main sensor an 12MP ultra-wide sensor. There sees slight improvements to low light shooting with a f/1.6 aperture. Of course, powered by the A14 Bionic chip, too, it’s likely to better process images and deliver crisp, high quality images we know well from previous iPhone models.

iPhone 12 Pro
The Apple iPhone 12 Pro represents a big jump forward for the company. Not only is there a new (all right, kind of ‘original’ looking) design with that Ceramic Shell bumper but inside it’s all fresh too. 

That’s thanks to the powerful A14 Bionic processor, the first at five nanometers – which means it’s power efficient as well as fast. This, combined with the triple 12MP camera, now offers LiDAR depth detection and Dolby Vision video recording quality.

The iPhone 12 Pro comes with 5G connectivity, more OLED screen in that 6.1-inch housing than previous generations, and the super powerful seven-element lens toting camera system that offers next-level low-light photography. In short, it all helps to justify that rather steep price tag for the first time in a few iPhone generations.