Several streamers have reported receiving emails informing them that Twitch will delete several of their music videos in the name of copyright. When streaming live video, users have the option of recording moments which are then saved in clip format – these are the problem.
And for good reason, Twitch is giving in to the music industry by (re) starting to enforce copyright laws. The Recording Industry Association of America (RIAA), an association that defends record labels, has attacked content containing music that is broadcast without copyright. The latter has taken up the Digital Millennium Copyright Act (DMCA), a law aimed at implementing an intellectual property principle in the digital age.
As a result, Twitch is forced to delete all of the clips that violate copyright, which concerns a very large number of content shared between 2017 and 2019. For their part, users simply risk get banned from the service if they have used too much music that they did not license.
📢 This week, we've had a sudden influx of DMCA takedown requests for clips with background music from 2017-19. If you’re unsure about rights to audio in past streams, we advise removing those clips. We know many of you have large archives, and we're working to make this easier.
– Twitch Support (@TwitchSupport) June 8, 2020
In a post on the subject, Twitch recalls the conditions of use of its platform, including the rule on copyright. This allows users to stream music only if they purchased the license or composed the song themselves. They can also turn to Twitch Sings, a game whose streaming service owns the rights itself. These reasons are the three exceptions that can justify the use of music, otherwise the content creator risks sanctions.
There is nothing new about copyright law, but the removal of the clips that is taking place at the moment follows the actions of the RIAA.
Several Twitch users reacted within hours of this news, so that some expressed their desire to leave the platform in favor of Mixer, a service launched by Microsoft which already seduced the Ninja streamer in the summer of 2019. Others have expressed their fear of being banned.
It's hard not to make the connection between Twitch and YouTube, which is also affected by this copyright issue. For a few years, the platform has made it possible to rule as a rights holder, which has the effect of removing the monetization of the video or completely preventing its dissemination on the Google service.