Despite the cancellation of the Geneva 2020 motor show, Volkswagen has set out to develop its own virtual stand, thereby giving the general public the opportunity to discover its concept car and other series models.
To believe that the cancellation of the Geneva 2020 motor show gave ideas to the German giant Volkswagen. Because despite the changes in planning caused by the coronavirus pandemic, the firm from across the Rhine has not been idle by virtually recreating its stand initially imagined for the Swiss event. An alternative like any other, likely to give a more or less clear overview of its progress.
To be discovered on the Volkswagen site, the famous stand of the manufacturer has been divided into dedicated areas: from the ID electric family, to commercial vehicles including the hybrid, R, Golf and Lifestyle ranges. The opportunity for visitors to take a look at ID.3 or the ID. Space Vizzion, but also concept car close to their production model, the Touareg R, the Golf GTI, GTD and GTE.
On a guided tour or on your own, the experience takes you as close as possible to the vehicles on display, and gives you the opportunity to vary the colors and rims of certain models. Certainly, nothing beats an IRL visit (In real life), but the approach has the merit of being innovative. Volkswagen seeks here to keep a link between its company and the users, despite the containment measures currently implemented in Europe.
An essential component of our marketing experience
" We are confident that in the future we will be able to reach even more people through virtual trade fair visits in addition to the physical presentation of the vehicles. », Claims Jürgen Stackmann, member of the Management Board of the Volkswagen brand in charge of Sales, Marketing and After-Sales, in an official press release.
For Jochen Sengpiehl, Marketing Director of the Volkswagen Passenger Vehicles brand, this system is set to " become an essential component of our marketing experience, but also of the external presentation of the brand and interactions with customers and fans "
Source: press release