For a few weeks now, Apple’s secret project which would consist of the presentation of an autonomous car in the coming years has returned to the fore. If at first rumors around a possible collaboration with Hyundai caused much ink to flow, the South Korean manufacturer quickly denied this possibility. Now, it seems that the Cupertino company has started some discussions with other car manufacturers, including a serious track that would lead to Nissan.
Volkswagen does not fear Apple
Although it is still far too early to discuss the progress of Apple’s project, it would be interesting to know what the giants of the automotive industry think. Precisely, Herbert Diess, Chairman of the Volkswagen Management Board, confided in an interview with Frankfurter Allgemeine that he in no way feared competition from Apple in this market. Herbert Diess expands on this statement by explaining that the auto industry is not a technological sector that can be conquered and dominated just by launching a single product, as Apple knows how to do. According to Diess, whatever Apple presents, the Cupertino company will in no case be able to compete with manufacturers like Volkswagen overnight.
However, Herbert Diess believes that it would be totally legitimate for Apple to take the decision to enter this market since the company has great skills in batteries, but also in software design and development. Volkswagen and other historic manufacturers sometimes realize that they are sorely lacking in knowledge in some of these areas, and this can be a problem as technology plays a crucial role in the evolution of the auto industry.
For its part, Volkswagen called on Microsoft to overcome its technological shortcomings and accelerate its work in terms of autonomous driving. The German group wishes to take advantage of the skills of Microsoft Azure to accelerate the development of its ADP (Automated Driving Platform).