Certainly, the lawsuit between Epic Games and Apple this week in California brings out some fascinating information on the strategies put in place by the giants of Tech. According to AndroidHeadlines, Epic Games in the past seemed very committed to free access to the Google Play Store. The company was therefore ready to offer Fortnite on the Stadia cloud gaming platform. This deal ultimately never saw the light of day.
Tim Sweeney would have finally given up on this idea
In detail, the firm of Tim Sweeney would therefore have proposed to wear his game on the Play Store and on Stadia, if Google accepted the presence of the game at no cost on its application store. This would have generated a nice saving since the Mountain View firm levies a 30% fee on in-app purchases.
Noting the difficult beginnings of Stadia, Tim Sweeney would have subsequently felt that the arrival of Fortnite on this service was not useful. The two companies have also probably performed a classic cost-benefit calculation. Google certainly had an interest in recovering a very popular game on its platform, but at the same time it would have lost substantial gains on the Play Store. Conversely, Epic was going to save costs on the app store, but was not going to come out very successful from its presence on Stadia.
As a reminder, other information is reaching us on the past of these large technology companies. To cite just one example, we learned that in 2013, Eddy Cue, current senior vice president of services and software at Apple, proposed the establishment of a team responsible for deploying iMessage on Android. .
A debate ensued and some, like Craig Federighi, the company’s current vice-president in charge of software engineering, were against the idea. He then said: ” In the absence of a strategy to become the primary messaging service for a majority of phone users, I am concerned that iMessage on Android would simply serve to remove a barrier for families with iPhones to switch their phones. children to Android phones. “