Launched in November 2019, Xbox Cloud Gaming (xCloud) is, as its name suggests, a cloud gaming service developed by Microsoft. On this platform, you can find the biggest publishers in the video game industry, such as EA, Take-Two, or even Ubisoft. However, one is missing, and not the least, since Epic Games is not on the Xbox Cloud Gaming list. The reason for this absence is simple: Epic Games considers Xbox Cloud Gaming to be a competitor.
The lawsuit between Apple and Spotify begins on the hats of wheels
Soon on trial against Apple, Epic Games must for the moment answer questions about xCloud. When the subject is brought up, Joe Kreiner, vice president of business development at Epic Games says: “We felt that Microsoft’s efforts with xCloud were competitive with our PC offerings”. Unfortunately, while Joe Kreiner confirms that he continued his argument, it is by no means in the final deposition.
Epic Games tolerates GeForce Now, but not xCloud
However, while Epic Games says it perceives xCloud as a competitor, it is for example possible to play Fortnite via GeForce Now, the cloud gaming service developed by NVIDIA. Again, the reason is very simple. With GeForce Now you can play games that you have previously purchased from Steam or the Epic Games Store. On the contrary, on xCloud, all transactions must go through Microsoft.
This is exactly what Epic Games criticizes the App Store in its lawsuit against Apple. The studio believes that any application should be able to operate its own payment system, without having to go through the App Store that takes commissions. We therefore better understand why Epic Games is not present in the xCloud project, since in this case Microsoft acts exactly the same way as Apple does with the App Store.