It is a decree that has caused a lot of talk. Between 2000 and 2014, China banned the sale of PlayStation and Xbox branded consoles in its territory. In the heyday of these machines, consumers in the world’s largest market were therefore forced to adapt.
Thus, the Chinese are very fond of video games on PC or on smartphones. In parallel, some inhabitants have often found a way to get these consoles without going through the legal offer.
The new consoles should appeal to the Chinese public
Since then, the authorities have decided to loosen the grip a little, not without imposing close surveillance on manufacturers and developers. This gradual opening has nevertheless allowed a real take-off for the console games sector in the Middle Kingdom.
A study carried out by the company Niko Partners just confirms this good trend. The research firm indicates that the gray market and legal spending on hardware and software are expected to reach $ 2.46 billion by 2025.
That number doesn’t say much as such, but if you compare it to total console spending in 2020, it’s much more telling: $ 1.84 billion. This therefore means that the sector would continue to grow at a rate of 5.9% over five years.
At the same time, the number of players would also be on the rise, going from 13.2 million last year to 23.9 million in 2025. Quoted by our colleagues from Gamesindustry.biz, Lisa Hanson, Founder and President of Niko explains:
The increase in spending through 2025 will be mainly due to continued sales of the Nintendo Switch, a new cycle of consoles with the PS5 and Xbox Series X | S, and increased demand for high-end games from retailers. Chinese players.
Note that the sector also has good growth prospects with free-to-play and cloud gaming, according to analysts. These results should be qualified because, as Niko explains, the Middle Empire market would only account for 4.3% of global spending, a slight increase compared to 2020.