During the pandemic, online shopping surged, highlighting its usefulness and shortcomings. Ordering goods is very convenient until you need to know the size of your clothes and shoes. However, Volumental aims to solve the latter problem by soon releasing a mobile app that allows iPhone 12 Pro owners to 3D scan their feet and recommend the right shoe size each time.
The Volumental mobile app is only compatible with iPhone 12 Pro and ProMax when it goes on sale in the coming months, but we plan to move to older iPhones by the end of the year.
This app is not just for consumers. It’s basically a mobile version of the original foot scanner that Volumental sells to luxury shoe retailers such as Adidas, Allbirds, Bauer, Fleet Feet, Road Runner and The Athlete’s Foot. At their store. Employees use a scanner, a gray slate of bath mat size with four sets of cameras and sensors centered, to make detailed measurements of the customer’s feet. It is usually used as a consultation to sell insoles that fit the body and shoes that are suitable for menstruation. Movement pattern.
And without all the data generated by retail scanners, there’s no new mobile app.
“One of our strengths and what sets us apart is that we have scanned nearly 10 million people worldwide with retail scanners and are in 42 countries around the world.” Volumental co-founder and CTO Alper Aydemir told TechRadar that by linking all the data to consumer purchases, “actually how each shoe fits and what shape is best for each shoe. You will be able to understand it. “
And not only the shoe type, but also the difference in shoe size that can grow and shrink at irregular intervals – perhaps the transition from men’s US 9 to 9.5 is better than the transition from 9.5 to 10. Is also a small jump. This is a contradiction. If you don’t have such a big dataset, you won’t catch it.
When Volumental’s mobile app is released within the next few months, consumers will benefit from all that data and scan their feet on their phones (after the “summer” of the second quarter of 2021). Scheduled). First, only the owners of the latest iPhone 12 Pro and Pro Max phones can use the app thanks to state-of-the-art LiDar and other sensors, but compatibility will be released to older iOS devices towards the end of 2021 – then. , Android version will continue, and may be until early 2022.
Scan your feet with the latest iPhone technology
The Volumental mobile app leverages advances in mobile phone augmented reality software to add AR markers to user foot scans, build 3D models and compare them to databases. Eventually, the app will be published to all models, but to complete the scanning software, we are starting with the most powerful iPhone on the market.
“It has the best CPUs and runs the fastest, so it makes sense to start there and make everything work really well before tackling everything else,” Aydemir said. “That’s the best strategy I’ve seen in my career. At the same time, I can get one to work really well before trying to rely on another.”
Prior to co-founding Volumental, Aydemir worked for Project Tango’s Google 3D mapping team. I also worked at NASA as a 3D scanning app for mobile phones. His experience contributed to Volumental’s decision to use mobile apps, but it doesn’t rely on the iPhone 12 Pro’s LiDar sensor. This allows ARKit software on phones to detect the surface of depth scans much faster, but with fewer older users and premium phones.
In fact, Volumental needs to develop its own version of ARKit (not actually built to scan body parts) to stitch together the images that the iPhone transforms into a 3D model of the foot with submillimeter accuracy. had. According to Idemir, the model is a little off.
Volumental’s unique retail scanner produces large amounts of data, including measurements such as foot size, instep height, heel width, arch height, etc., while the mobile app focuses on shoe size. .. This is the biggest measurement that consumers care about anyway. Today, mobile apps can perform accurate scans for 90% of users of the app within 5mm of error, or half the size of US shoes.
This may sound like a noticeable difference, but it’s far better than consumers guessing the size of shoes from different brands, which can cause dissatisfaction and returned items. In today’s e-commerce, return rates can be up to 50%, Aydemir said. The mobile app is designed to take advantage of Volumental’s dataset and eliminate guesswork by continuing to expand it as consumers scan more new shoes and add them to the aggregate.
“Our system requires only 10-12 purchases to reach the highest level of recommendations,” says Aydemir. There are some other tricks that suggest the size of the first consumer trying to buy that shoe, such as comparing a new shoe with a similar model of the same brand until the scan threshold is reached.
The future of body scan
At the time of the pandemic, Volumental was already developing a mobile app version of retail scanning technology, so it cannot be said to be released to take advantage of the increase in online shopping.
In fact, their B2B focus means that while apps are available to consumers, they sell more to retailers. Volumental already has a company testing mobile apps. Aydemir didn’t name it, but its history with shoe retailers and brands suggests that well-known companies could become official partners.
However, mobile apps still have a lot of potential for consumers, especially those who have started shopping in-store and are not ready or have the opportunity to shop directly. Also, given that there are few (if any) apps that help consumers find shoe sizes for many brands, Volumental can help many shoppers.
“We’re almost in this MySpace e-commerce era. Whatever it is, you just get the product page for the same brand. But when it comes to running shoes, general shoes and apparel, you’re on your own. It has to fit in, “says Aydemir. “Our goal is to make people love their health.”
Its “fit” may include other body parts as Volumental is considering expanding into other apparel niches. Aydemir sees it as a fertile area as FitTech expands. Perhaps that means that the Volumental Footscan mobile app will one day be able to scan your wrists for watches, heads for hats and helmets, legs for trousers, and torso for shirts and jackets. Alternatively, the company’s back-end technology will empower someone else’s app. Do the same.
What is clear is that your cell phone will soon help you buy better shoes, and one day it will help the rest of your wardrobe.
Your iPhone 12 Pro will instantly 3D scan your foot for perfect online shoe shopping
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